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Live Webinars

Join BPI’s live webinars to explore the latest in building science, energy efficiency, healthy housing, and industry best practices. Hosted by experts and designed for professionals, our webinars offer practical insights, real-world examples, and continuing education opportunities.

Please note that a small registration fee applies to some webinars for participants who are not GoldStar Contractors or BPI Test Centers. Be sure to review each webinar description for details. All webinars qualify for 1 BPI CEU.

Upcoming Webinars
February
10
 

AI, Google, and the Future of Contractor Marketing: What Home Performance Contractors Need to Know i

Tuesday, February 10, 2026
3:00 PM EST
https://register.gotowebinar.com/register/6539128155451402846
 
The way homeowners find and choose contractors is changing fast. AI-powered tools like ChatGPT and Google s evolving search experience are reshaping how businesses... The way homeowners find and choose contractors is changing fast. AI-powered tools like ChatGPT and Google’s evolving search experience are reshaping how businesses appear online, what information homeowners see first, and which contractors rise to the top when it matters most. For home performance contractors, these changes will directly impact visibility, credibility, and lead quality in 2026 and beyond.

This GoldStar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company that specializes exclusively in home performance contractor marketing. Drawing on real-world examples and national contractor marketing data, Peter breaks down how AI-driven search is changing the landscape and what contractors can do now to stay competitive. The session cuts through the hype to focus on what’s changing, why it matters, and where to prioritize your marketing efforts moving forward.

Learning Objectives:
  • Explain how AI is reshaping how homeowners find, evaluate, and compare home performance contractors in 2026
  • Differentiate where emerging AI marketing guidance aligns with (and diverges from) traditional marketing and SEO best practices
  • Implement practical, contractor-friendly steps to stay visible and competitive as AI-powered search becomes the norm
About the Instructor:
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.

 
February
24
 

Quality Requires System Thinking

Tuesday, February 24, 2026
3:00 PM EST
https://attendee.gotowebinar.com/register/2847767454336602457
 
Change is accelerating on every front. Communication, computing, and consumption are evolving at unprecedented speed, while economic pressures and climate realities... Change is accelerating on every front. Communication, computing, and consumption are evolving at unprecedented speed, while economic pressures and climate realities demand smarter, more integrated solutions. The way we work, live, and build is transforming - and quality cannot be addressed in isolation. Einstein famously said, “We cannot solve our problems with the same thinking we used when we created them.” That idea is especially relevant now. As an industry, we’ve long embraced the principle that a house is a system. That same systems-based mindset must guide how we approach quality - across people, processes, and performance.

Learning Objectives:
  • Identify the core focus of effective management
  • Apply proven approaches that drive continuous improvement within organizations
  • Recognize how organizational culture shapes quality outcomes more than any single process or policy
About the Instructor:
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.